Todd King – Bachelor of Business (HRM, Marketing) graduate
"I chose studies in Integrated Marketing Communications (IMC) because I want to be at the cutting edge of the marketing industry. IMC is changing the marketing landscape and the way people think and behave, and I wanted to be a part of this exciting marketing concept!
"As part of a team I worked with Endeavour and Decoder marketing agency to develop and plan a real-life marketing campaign from start to finish.
"The project saw us progressively planning out the necessary activities and strategies to implement the campaign, and therefore, gave us an insight into the real workings of the marketing process."
Todd's choice of IMC studies helped cement his passion in creative marketing communications and brand building. The real campaign experience he gained helped secure him a position as a Sales and Marketing Graduate with AMP Capital Investors in Sydney.
Second majors
Second majors offer students the opportunity to combine their major with a second study area. You can add a cross-disciplinary flavour to your degree or complement your primary area of interest.
Second majors are a coherent group of six specified units in a study area. Second majors can be taken in each of the nine Business major study areas, plus many other specialised areas, as outlined below. While the six units within each second major are specified, units that are common to both the major and the second major must be substituted with an alternative unit at the approval of the Subject Area Coordinator.
It is important you check that your chosen second major is offered during the appropriate semester. You may also undertake an interfaculty second major with the approval of the Director of Studies.
Second major study areas
You can choose to do a six unit Second major in any of the major study areas not studied as a primary major, one of four other specialised study areas, or a Language:
Integrated Marketing Communication
Language
A Language Second major will enhance your understanding of other cultures and provide you with additional international career options. It is available to Business students with any major, but is particularly popular with students taking the International Business major.
You may study one of the languages listed below, or seek approval to undertake a different language at another tertiary institution. Students undertaking a language co-major must complete a minimum of four language units, plus either two additional language units, or IBB205 Cross Cultural Communication & Negotiation, and one other International Business unit that meets pre-requisite requirements.
Languages offered are:
French
Indonesian
Japanese
German
Mandarin
Integrated Marketing Communication (IMC)
Considered by many to be the future of business marketing, the Integrated Marketing Communication (IMC) second major integrates study in advertising, marketing, and public relations, increasing your understanding of the inter-relationship between these three more established business disciplines.
An IMC second major is therefore an ideal accompaniment to a primary major in advertising, marketing or public relations – though it is also available to students in any of the nine business majors.
IMC takes advantage of new media and information technologies to ensure effective communication with consumers. It provides you with the knowledge to undertake a systematic approach to promotional activity, ensuring one "voice and look" for an organisation’s communications. You will add to your promotional "toolkit" with skills in direct marketing, relationship marketing, internet promotion and events marketing.
QUT is the only university in Australia currently offering IMC, and it is an increasingly popular area of study in QUT’s Business course. Offered within the Faculty’s School of Advertising, Marketing and Public Relations, and with strong existing programs in each of these three business disciplines, QUT's IMC second major offers students a unique competitive advantage throughout their careers.
Forensics
Forensics involves using technology to help individuals and businesses make decisions. If you’re fascinated by the Web, enjoy getting to the bottom of problems, and are good at explaining technical solutions in simple terms, like analysing and looking for relationships in large volumes of data, Forensics may be an ideal second study area for you.
Forensics professionals act as intermediaries, ensuring technology is applied as an integral part of the business’ operations, to provide further insight into data collection and strategic decision making for the organisation. Forensics encapsulates such diverse areas as software development, business analytics, content management, interface development and design, marketing and statistical analysis and intelligence. Your career path could lead to roles as an internet software engineer, user interface designer,business analyst, data miner or Forensics consultant.
You will gain practical software application skills in database and web building technologies and business intelligence and enterprise systems software applications, such as SAS Business Intelligence and SAP R/3.
Forensics makes an excellent complementary study area to a major in marketing, advertising, accountancy or management.
Logistics
The second major in Logistics brings together a suite of the Faculty’s most practical units to provide knowledge and skills in one of the most rapidly expanding business fields. Logistics and Supply Chain Management underpin the modern global economy and address the ‘real world’ challenges of physically delivering materials, products and services to businesses and consumers around the world. In this co-major students will gain the skills in information management, business decision-making and production management which support the traditional logistics functions in import, export, global marketing and international production and distribution. Professionals with Logistics and Supply Chain Management skills are in high demand locally and internationally.
Business Regulation
Businesses operate in an increasingly complex and regulated environment. More than ever before, it is essential that business graduates understand and be able to interpret increasingly complex and ever-changing laws and regulations. The business regulation major has been designed with this in mind.
Units in the business regulation major cover a range of laws and regulations that effect businesses, such as taxation law, corporations law, superannuation, governance and financial planning. Units dealing specifically with workplace and industrial relations are also included in this major.
Minors
Like a second major, a minor combines your major with a second complementary area of study. However, minors comprise only four units within a study area, giving you the flexibility to also choose up to four elective units of interest from Business or across the university, to complete your Business degree. Or you can choose to study a second minor.
Minors can be taken in the following study areas:
Accountancy (for non-Accountancy majors)
Professional Accounting (for Accountancy majors)
Business Regulation
Forensics
Regulation and Tax (for Accountancy majors)
Superannuation and Wealth Management
Economics (for non-Economics Majors)
Applied Economics (for non-Economics Majors)
Quantitative Economics (for non-Economics Majors)
Finance (for non-Finance Majors)
Financial Services (for Finance majors)
Funds Management (for Finance majors)
Management (for either Management or non-Management majors)
Human Resource Management (for either HR or non-HR majors)
Entrepreneurship
Advertising (for non-Advertising majors)
Marketing (for Marketing or non-Marketing majors)
Public Relations (for non-Public Relations majors)
Integrated Marketing Communication (IMC)
Sales
Tourism and Entertainment Marketing
International Business (for non-IB majors)
Logistics
Language